RUN RITE MECHANICAL [ Brooklyn, NY ] – Logo Design

Wednesday, November 5th, 2008 | Tonky Graphic Design

I recently completed a corporate identity project for RUN RITE MECHANICAL the Brooklyn based HVAC company.

In preparing a concept for their logo, my research led me to some old books at the Brooklyn Public Library which featured these HVAC ventilation diagrams (see gallery below).

We started with a number of logo sketches that borrowed the visual language of these diagrams. After an intense refinement process we integrated the ventilation duct with the “double R” into a set of logos that could be utilized across all of RUN RITE’s collateral including work vans, website (coming soon), business cards, and apparel.

RUN RITE MECHANICAL does commercial and residential work and offers free estimates.