Miniature New York City – NY Lotto Commercial Shoot

Monday, March 29th, 2010 | Pop Culture Notions, The American Diorama, Tonky Graphic Design

laverdiere-nylotto-set

Have a gander at some pics from a set for a New York Lotto commercial for which I performed some design work.

Shown above is the spot’s NYC based production designer Julian Laverdiere towering in front of the Met Life Building and Grand Central Station.

I aided Julian in the creation of various generic and landmark buildings. My role was to run around to photograph various NYC sites and to grind away in Photoshop to create large-scale printable facades that would be assembled and detailed by Brooklyn Model Works.

The experience was so compelling that I bought a Mega Million ticket and …. LOST

Enjoy.

-Tonky

CREDITS:

Director- NE-O
Production Designer: Julian Laverdiere
Production Co.- SKUNK
Agency- DDB

-Tonky